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Welcome to our SEO FAQ. This SEO (Search Engine Optimization) and other digital and internet marketing frequently asked questions (FAQ) section is designed to assist our website visitors and customers with some commonly used terms. Please refer to this SEO FAQ if you have questions about terms used on our site. We may link directly to the SEO FAQ from our posts and articles as well. Please use our contact us form to ask questions not answered here in this SEO FAQ and we will answer them directly and add them here if they are asked frequently.
Digital Marketing includes Internet Marketing but also includes all other digital marketing such as mobile phone advertising, MMS and text messages, video game and phone app advertising and product placement, computer disks with product presentations, etc. It predates the internet but is mostly internet based now. Since phones now account for most internet use and most of the other digital marketing is via mms and text message it is fair to say it is mostly phone based.
SEM is Search Engine Marketing. Search engine marketing or internet marketing includes search engine optimization and other internet marketing categories like social media marketing, newsletter marketing, pay-per click marketing, affiliate programs and other advertising.
A site needs just enough marketing to get a good return on your investment. The first thing to do is to determine what new clients or customers are worth. Then figure out what is the maximum you’re willing to pay for a new client/customer. Now you have a max budget. Next estimate how many new visitors to your website you need to convert one to a new customer/client. From here you calculate your max cost per visitor (cost per click). Then you look at what google ad words is charging for keywords relevant to your business and see how that cost per click compares to your max cost per click. Now get an analysis of your competitions marketing to see what it would take to get your site to rank in their place and what that will cost. And then look at how many clicks per month you would get in various ranking positions you might expect to get for that cost. Now you can evaluate the return on your investment from marketing or pay per click from google AdWords and make some decisions.
Inbound marketing is marketing intended to attract people to visiting your website or social media and contacting you as a result. Before the internet inbound marketing was just advertising. You might need to set-up an inbound call center if your inbound marketing really succeeds.
Outbound marketing is when you contact prospects directly. In the case of internet that is typically via email. Many businesses still use telemarketing as outbound marketing as well. Direct sales of various kinds is also outbound marketing.
SEO is Search Engine Optimization, which simply means creating and optimizing content to get higher search engine rankings. The foundation of SEO is creating unique and attractive content that is optimized for the keywords relevant to the business products and services. This content will be primarily published on the company websites and secondarily on high authority third party sites with links back to the primary websites. It also includes enlisting high authority third party sites to link to your websites.
On-site SEO is on-site search engine optimization. That is, creating and optimizing content to attract visitors, incoming links, and get higher search engine rankings. It also includes optimizing your pages to convert visitors to customers or subscribers or whatever.
Off-site SEO is off-site search engine optimization. That is, publishing content on other websites with links back to your site. This also includes persuading others to publish your content or their own with links back to your site. This also includes getting links to the links to build their value.
Link building is what we described in off-site SEO.
White hat internet marketing is internet marketing that doesn’t violate the rules the search engines, in particular google, dictate.
Black hat marketing is a set of every changing marketing techniques that violate googles rules but work very effectively. The risk is that if or more likely when google notices your site will drop to the bottom of the rankings. People who use this will generally not do it on their main site but on secondary sites that they replace once google “slap them.”
Gray Hat marketing is differs from Black Hat and White Hat marketing. It is not clearly against search engine policy nor clearly acceptable to search engine policies. It is iffy with regards to the rules or at least iffy with regards to getting caught. Gray Hat marketing is often employed by reputable firms indirectly. That is, it is used on sites that link to your primary site or that are standalone expendable sites just in case they do get delisted from google.
Social media managers manage the social media pages of any company. Social media management is the management of social media pages or accounts. Social media pages are pages and accounts such as Facebook, Twitter, Pinterest, Linkedin, Google My Business or Google Plus, YouTube, and many more. Social media management means to manage the accounts in such a way that there is new, interesting, valuable content being posted, the followers are growing, and the comment section is largely favorable. So social media managers need skills in copy writing, photography, videography, networking, communication, etc. However, these skills may be less developed or more informal for some websites depending on the audience. In some cases informal or less refined is more desirable.
New content should be posted on social media accounts somewhere between every minute and once a month depending on how much content you have and how much your followers want. The type of social media also has an impact on this decision. Twitter is would be most frequent and Linkedin and Google+/Google my Business least often. YouTube should only get new videos as often as you can produce a quality video that will attract attention and shares. Facebook should also only get posts that attract attention and shares but those could be short posts or images with links to major articles published on your site. The more often you publish great content the better. Monthly is probably enough for search engine purposes. But more often is better if you have something of value to publish.
A value proposition is your company's proposition to the prospects of what value you have to offer that is distinct from competitors offering the same or similar products or services. That is, what is better about your product or service or why it is a better value? This is the first step because we need to know his when choosing keywords, writing copy, and optimizing copy for search engines.
One of the prerequisites to creating a search engine optimization campaign is choosing your keywords. But how do you do that?
Thank you for referring to our SEO FAQ.